SOCIAL MEDIA AND ITS UBIQUITOUS NATURE

SOCIAL MEDIA AND ITS UBIQUITOUS NATURE Kaplan and Haenlein defined social media as the “group of internet applications that built on the ideological and technological foundations of Web 2.0, and that allows the creation and exchange of user-generated content.”...

What is Twitter?

Twitter is an extremely popular social media platform. The platform was founded in 2006, and reached 500 million user accounts in June of 2012, 140 million of those in the United States (Semiocast 2012). Users access Twitter through a web interface at Twitter.com,...