SOCIAL MEDIA AND ITS UBIQUITOUS NATURE Kaplan and Haenlein defined social media as the “group of internet applications that built on the ideological and technological foundations of Web 2.0, and that allows the creation and exchange of user-generated content.”...
Twitter is a relatively new service, made public in 2006, which allows users to post 140 character updates. They can follow other users, such as friends, celebrities, or companies to receive a live digest of those users’ updates. Users can engage in public or private...
Twitter is an extremely popular social media platform. The platform was founded in 2006, and reached 500 million user accounts in June of 2012, 140 million of those in the United States (Semiocast 2012). Users access Twitter through a web interface at Twitter.com,...