The demands for adult day care services centers have increase drastically, increased beyond the estimated 5,685 adult day care centers currently operating in the United States according to the NADSA (2015). In view of the fact that more Americans are living longer, therefore, a substantial increase of families are faced with the prospect of finding appropriate care for their aging relatives. Based on information available in IBIS World (2015), the Adult Day Care industry has performed extremely well in the market over the past 5 years. However, the continuous increase in the aging population coupled with expensive alternative long-term care options (nursing homes, for example, which can cost 5 times more than adult day care) has caused the surge in the demand for adult day care service (IBIS World, 2015).
Aging Well Adult Day Care Center will concentrate on those individuals who are isolated and/or lonely desiring companionship. The organization’s intent is to provide our aging population with an opportunity to interact with other participants in a mental and socially stimulating environment. Additionally, this process allows caregivers a sought-after break to handle personal matters or to merely relax. AWADC will naturally offer traditional adult day care services such as arranging door-to-door transportation, nutritional meals and snacks, a wide range of engaging activities coupled with fitness and movement activities. One of the Center’s strengths will be the quality of life service we provide. The goal of the Center will be to provide excellent customer service to establish a network of loyal customers that will refer other clients to our establishment.
In an effort to gain a competitive edge the focus will be on delighting the customer during the course of every encounter. All staff members will be friendly, always greeting clients with a smile, showing warmth and gratitude. At all times, regardless as to the situation, employees will remain courteous and respectful. Our staff will be trained to listen to the clients, paying close attention to verbal and non-verbal communications signals. Employees are to respond quickly to the client’s request, using all resources available to the Center, both internal and external, to resolve any and all issues whether real or perceived. Surveys and questionnaires will be used regularly as an assessment tool to manage the quality of the service. The purpose of the survey feedback is to identify areas requiring improvements, validate services and make appropriate adjustments to procedures accordingly. Surveys of community member surveys as such as family members, clergies, doctors, discharge planners and case managers will be use to assess the Center’s perception in the community.
Although, the goal for AWADCC is to provide exceptional customer service, our schedule flexibility will be an optimal selling strategy. Clients will have the option to participate for either a day or partial day, for 2 to 5 days a week. Likewise, a distinctive feature will be the non-traditional hours including weekends and evenings for those caregivers that work non-traditional hours, have rotating shifts or are required to work overtime. These non-traditional hours can also be advantageous to caregivers that may need time to handle personal matters on the weekend.
There has been growing popularity and demand for adult day care services, but a restraint for Aging Well Adult Day Care Center will be a large start-up cost. Transportation services, if provided by the Center will require a substantial financial commitment. Not having adequate transportation accommodations will be a barrier for many clients. Since we will be providing nutritional meals, additional environment requirements will have to be addressed.
The California Department of Aging (CDA; 2014) oversees the Older Americans Act Elderly Nutrition Program (ENP) services, which requires meals to meet nutritional standards by incorporating the Dietary Guidelines for Americans and providing a minimum of one-third of the Dietary Reference Intakes (DRIs). The CDA also states, meals must likewise meet the Nutrition Services Incentive Program (NSIP). Medicare Part A and Part B do not cover the cost of adult day care center. However, enrollees in the Medicare Part C Medicare Advantage Plan possibility could have limited adult daycare coverage as part of its home care services (Matthews, 2015).
According to Matthews (2015), he suggests that alternative options comprise of long-term care insurance that includes home care benefits, family sharing the cost of adult daycare, local churches can provide a safe environment, cashing a life insurance and even reverse mortgages. Many of the clients will pay out of pocket for the service: there it is essential to develop diverse funding. Having well-developed knowledge will support diversification of funding for the organization.
AWADCC will concentrate on building business relationship through education and job sharing. Local long-term care insurance agents will be a beneficial referral resource. According to Day (2015), long-term care insurance pays for nearly 1% of adult day care. Furthermore, Day contends that long-term care insurance is one of the few non-governmental, third-party sources of payment, the ownership of insurance could be an important incentive toward maintaining adult day care a viable entity of elders.
Staff members will work closely with Geriatric Care Managers (GCM), educating these professionals on the benefits of the services that AWADCC provides. Most GCMs have clients that have complex compound problems, the intent is to be of assistance when planning, coordinating and providing services for the aging population and their families. Staff members will coordinate with physicians, nurses, hospital discharge planner and other practitioners to obtain significant referral sources. Maintaining trustworthy relationships with these professional is vital toward managerial personnel. The staff will continuously strive to educate those professionals that care for the aging population on the benefits and services that will be provided.
A recent study at Brigham Young University, Rush University Medical Center, University of Irvine and the University of Texas (Handdock, 2015) reveals that older adults who remain active and engaged in their communities beyond retirement are less likely to suffer from depression, heart disease and other chronic illnesses and cognitive decline. Conclusive results from the study show that low social interaction is the equivalent to smoking 15 cigarettes a day or being an alcoholic, not exercising and is two times more harmful than obesity.
Although there are relatively a small number of facilities in the projected area of our focus and adult day care centers are a tremendously valuable service that should be utilized more often. However, it does not seem to be popular alternative for caregivers. According to theories by Day (2015), many participants are afraid to leave their homes, do not like the social activities and that the cost value was a deterrent. Additionally many caregivers were reluctant to utilize such a service for fear of placing their aging relative in an unsafe environment. Conversely, explicitly stated by Day, many caregivers were unfamiliar with the service and for those that were familiar have been noted to use the service as an intimidation to control behavior.
In addition to these personal barriers, organizations that are established through religious based governance are the leading competitors in this market place. Based on information published in the Pew Forum on Religion and Public Life report (2010), seniors place a great deal of value on religion and faith. The report states that 84% of individuals age 60-69 consider themselves Christians, while 88% of individuals age 70 and above identify as being Christian. Additional data documents that individuals age 65 and above, of those individuals, 53% attend church service weekly, 43% read a daily scripture, 68% participate in daily prayer, 77% are absolutely certain in God’s existence.
Faith based functions is a core strength for these organizations according to the Pew Forum on Religion and Public Life report (2010).